A plunge into Prime’s partnerships

This pitch for Amazon Prime Videos Q2 2024 brand campaign was one of the more comprehensive that I’ve worked on - the challenge here was mainly the scope of the needs — we had to find creative, organic ways to approach the company’s upcoming planned partnerships for that quarter, with needs ranging from sports to sci-fi/fantasy/gaming skews and everything in-between.

From copy-driven assets to host reads, custom content, animations, digital stunts - this pitch has it all, and all nestled comfortably under the umbrella of Prime Videos existing branding.

I personally wrote every single concept & copy line in this pitch deck, from copying the voice and tone of podcast hosts Bill Simmons, Colin Cowherd and Dan Patrick, to ideating over integrated digital takeovers that leveraged Prime Videos most popular IPs.

The piece I’ve included is one of my favorite finished that came out of this campaign, using a rug-pull concept rooted in Prime’s Fallout series.