Porsche - Social AV Piece

Elevating a Century-long Legacy

Building on a legacy like Porsche’s is always a welcome and unique challenge. With many long-standing industries being uprooted in the wake of turbulent markets and new technology, sometimes what’s needed is a simple but effective reminder of of a brand’s cultural scope and impact.

For this piece, we wanted to focus on Porsche’s iconic status in pop culture by leaning into our own wheelhouse of film. To craft this love-letter to the brand, we compiled hundreds of references to Porsche from films spanning the past 5 decades, boiling our messaging down to a single line that says it all: “everyone knows who the real star is.”

With over 300,000 impressions across social media, the piece was a huge hit among both car-lovers and film-lovers alike.