Fountain of Youth - BTS Creative Suite Pitch

Designing a comprehensive campaign strategy around a terabyte of footage

This pitch for Fountain of Youth came with several major challenges, most notably was the roughly 500 hours of footage we had to parse through for our concepting. In addition, the client was looking for a holistic campaign strategy beyond the scope of a conventional BTS content pitch.

We went through 3 rounds of revisions before we settled on a structure built around three distinct campaign phases and 3 broad categories based on the biggest themes of the film while also further organizing concepts by target audience.

Based on the clients request, we added a 4th broad category consisting of what we called “Extendable Concepts.” Essentially, these were social-forward ideas that could each be extended into a series of posts that stretched throughout the campaign.

All told, this represents one of the more strategically complex pitches I’ve worked on, and I’m proud to say that everything in this deck was accomplished against a deadline of a week by a team of myself and one creative director.